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Website
Strategy: User
Friendly and
Robot Friendly
Once effective
keywords have
been developed,
and a strategy
has been
formulated for
outperforming
competitors,
eGrowth
Marketing then
completes a
content
enhancement
phase of the
search engine
optimization
process. While
the website
needs to look
its best to your
users, it is
also important
for the site to
be technically
sound for the
search engines
to optimize.
Phase one of
content
enhancement
involves the
modification of
website content.
During this
phase of the
process, eGrowth
Marketing makes
recommendations
to manipulate
the current
placement of
existing
content, add new
content, or even
remove existing
content in
certain
circumstances.
Phase two is
code
enhancement. For
all of our
efforts with
Search Engine
Optimization,
none of it
matters if the
programming is
not spider
friendly. So
regardless of
how complex
search engines
seem, they are
not yet complex
enough to read
all content that
the web browsers
display. While
flash, Java
script, DHTML,
and framing
technologies may
look great to
the end user,
they can stop a
search engine
spider dead in
its tracks and
prohibit your
Website from
being crawled
effectively.
eGrowth
Marketing runs
technical
reports to check
on your site. We
work with your
existing site
and programmers
to correct
deficiencies so
the spiders can
read and index
your site
completely. This
includes site
maps, broken
link reports and
spider
simulation
reports.
Since the end
goal of the
search engine
optimization
process is to
achieve
prominent
placement for
the right
keywords and
keyword phrases,
we will need to
ensure that the
appropriate
keywords are
incorporated
into your site
in an
appropriate
manner.
eGrowth
Marketing can
also work with
your Website
editors so that
future content
(press releases,
new products,
etc...) will
remain
synergistic with
your newly
optimized
content.
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